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Analysis of Marketing Mix Tools in a chosen Company
 Kučerová, Markéta ; Polanecká, Šárka (advisor) ; Hajdíková, Taťána (referee)
The aim of this bachelorś work is to describe the marketing mix in the company RIMOWA CZ spol. s r.o., then to determine the strengths and the weakness of this company, its threats and opportunities through SWOT analysis and to suggest the solutions of the established imperfections.
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