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National Repository of Grey Literature

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Marketingová strategie vybrané firmy Brumovská, Markéta ; Halík, Jaroslav (advisor) ; Schmidtová, Marie (referee) Cílem této diplomové práce je analýza marketingové strategie společnosti REBECA mode s.r.o. a stanovení vhodných doporučení na základě dotazníkového výzkumu. V první části jsou shrnuta základní teoretická východiska marketingové strategie, v dalších kapitolách následují charakteristika společnosti REBECA mode s.r.o. a analýza její současné marketingové strategie. Na závěr jsou prezentovány výsledky dotazníkového výzkumu, na jejichž základě byla stanovena doporučení pro zefektivnění marketingové strategie dané společnosti. Detailed record

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