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National Repository of Grey Literature

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Analysis of Marketing Mix Tools in a chosen company Suchanová, Iveta ; Karásková, Hana (advisor) ; Vinšová, Tereza (referee) The purpose of the Bachelor thesis was an analysis of individual instruments of the marketing mix in the company Emco Ltd., characteristics of the firm and the marketing department, the implementation of situtional analysis and processing of the questionnarie. Based on observed data was provided recommendations and suggestions for improvement. Detailed record

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