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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Behaviour of consumers within the South Bohemian food market
 MURTINGEROVÁ, Jana
This thesis analyses behaviour of consumers within the South Bohemian food market. First part theoretically describes basic concepts concerning this topic. Next part consists of research regarding South Bohemian merchant chains, primarily focussed on the number of them. Following section consists of a questionnaire. The aim of the research is to define consumers' behaviour in the food market. All data gathered and recommendations for change are summarized at the end in discussion and summary.
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Purchase decision-making process of consumers in the market of portable computers
 Pavlisová, Katarína ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis describes the market of portable computers, the current situation on this market and purchase decision-making process in this market. The thesis contains primary and secondary research. Primary research involves the analysis of data obtained from a questionnaire survey conducted in the form of online surveying. Primary research is devoted to the description of the various stages of the purchase decision-making process of the defined age categories. Secondary research specifies the consumers in the market of portable computers on the basis of data from the database MML-TGI.
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