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The proposal of strategy of company Cestne stavby, s.r.o.
Jandzík, Tomáš ; Švecová, Lenka (advisor) ; Tisoň, Tomáš (referee)
I`ve focused on SWOT analysis and sequential proposal of strategy for the company,on delivery of my bachelor work. My goal is to analyse actual situation of the company and to find that kind of solution, which could help with progress of the company. I`ll use this analysis as a template for proposal of convenient strategy, which aim would be to think about particular threats and weaknesses of the company and the other way round, to underline the strength and to analyze various purposes, which the market hideing for the company. The aim is the progress of the company and its movement ahead. The power of a competition, its great equipment and its disposition of the newest technologies is for our company high sign. The company has insufficient level of computer equipment, what could eventuate in slowing-down of entire production. The other problematic area is advertisment and propagation, nowadays essential part of a business enterprise.
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