National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Internet as a tool through entering the new foreign market
Kofroň, Jakub ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main purpose of the Bachelor thesis is to subscribe and design optimal procedures for companies who aim to enter the new foreign market via the internet. The thesis is also based on theoretical and working knowledge. The first chapter of the Bachelor thesis is focused on demarcation internet surroundings. In addition, the first chapter highlights the main advantages and disadvantages of the internet and also show possibilities of the internet such as a revolutionary medium. The second part represents the mentioned optimal procedure by entering the new foreign market. To sum up, this thesis exploits the author's working experience and presents a summary of current activities that a company could use in the internet environment.

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