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The mark of quality in social services
DOLEŽALOVÁ, Michaela
The bachelor thesis is focussed on the quality in social services. It describes the scope of social services and the structure of organizations which provides such services in the Czech Republic. Primarily, the work is aimed at Quality Certificate for Czech providers of social care services. The first questionnaire is completed by certificated organizations. The results explore the strengths and weaknesses of the project. Detailed information about project are provided by Association of the Providers of Social Services. Furthermore, certificated organization from South Bohemia introduce their examples of good practice. Consumer research analyses the evaluation criteria of potential consumers. Finally, the results from all researches are evaluated and suggestions for improvement are recommended.
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THE CZECH REPUBLIC NATIONAL PROGRAMME FOR QUALITY PROMOTION - CZECH QUALITY PROGRAMME
SVOBODA, Zdeněk
The Czech quality programme was created in june 2002 to promote selling of first-rate products and services. Its main point is to make these products visible to usual consumers during their shoppings. The basic principle of the Czech quality programme is not to support the only quality sign but to create an open programme which will allow to constitute an arbitrary number of quality signs within the market. These quality signs objectively certify the quality of signed products and services. The main point of this dissertation is to analyse the efficiency of the Czech quality programme. The dissertation focuses on the procedure how a company can aquire the quality sign for its product or service concerning evaluation of contributions and expenses connected with the quality sign certification. The analysis is grounded on the outcomes of a questionnaire survey, which was conducted on the sample of producers which label their products with the Czech quality programme signs (such as Czech Made, QZ, Žirafa). The result of the survey confirmed the importance and relevance of the Czech quality programme. However, marginal influence of using these quality signs on consumers was found out. The questioned producers suppose that the state should more promote these quality signes and give them more publicity which would motivate consumers to buy the certified products.
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The Quality of Footwear in the Context of the Brand of Quality "Comfortable Footwear"
HÁLOVÁ, Kamila
The main goal of the diploma thesis is to define the quality of footwear in the context of quality brand Comfortable Footwear. Another aim of the thesis is to find out the position and perception of the given brand at the level of consumers as well as its current and potential owners of the brand. The thesis consists of theoretical and practical parts. The theoretical part defines the most important terms related to the quality of footwear and the quality brand Comfortable Footwear. It also describes the current shoe market and the most important footwear organizations involved. The practical part has been created on the basis of quantitative marketing research. The online poll method was applied. Consumers and owners of the quality brand Comfortable Footwear and other shoe dealers - potential brand owners. The survey results are complemented by the statement of the Czech Footwear and Leather Association guarantor.
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Mark quality "Work of Disabel"
MICHLÍKOVÁ, Michaela
The aim of this thesis is to identify the current position of the mark of quality "Work of Disabel". Analysis of evaluation criteria and the willingness of companies to participate in the program are related to this aim. The secondary aim is to define the issue of integration of disabled people into the labor market in the Czech Republic and the survey on the level of organizations offering jobs for the disabled people. To achieve the set aims were used the questionnaires that were organized on two levels. The first questionnaire was directed to the holders of trademark "Work of Disabel". The second questionnaire was conducted at the level of companies housed in the South Bohemian and simultaneously companies employing more than 50 % of the disabled. Low awareness of the mark "Work of Disabel" and consequent low interest of potential candidates it has been found through the survey. The evaluation criteria that are necessary for obtaining the license, holders rated as "rather modest". This implies that the current position of the mark "Work of Disabel" is not ideal. Based on this, can recommended: increasing the promotion of the trademark, dock legislatively this trademark or mitigate the financial demands.
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The quality mark "Reliable public benefit organization"
SAHANOVÁ, Jitka
The main aim of the thesis is to identify the current position of the quality mark Reliable public benefit organization. The secondary aims are to evaluate the set evaluation criteria, determine an interest of awarding of the mark of nonprofit organizations in the South Bohemia and compare the Czech mark of quality of nonprofit organizations with existing foreign brands.
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The Quality and Safety Features of Playgrounds in the Context of the Brand of Quality "Playground-Sports Ground-Gym - Verified Operation"
RYJÁČKOVÁ, Sandra
This diploma thesis defines the basic requirements of running playgrounds from the point of view of European and national legislative, technical standards and a brand of quality "Playground-Sports Ground-Gym - Verified Operation" which has been categorized in the Czech Quality Programme from 2011. The practical part of the diploma thesis deals with the analysis of the quality and safety of the playgrounds in the area of the statutory city of České Budějovice (SM ČB) from the scope of users of the playgrounds, operator, that is the municipality of the city of České Budějovice, and controlling organ (ČOI). To obtain all relevant information about the quality and safety of the playgrounds there was established communication with the Testing Institute of Light Industry, producers and providers of equipment for the playgrounds in the area of SM ČB, the owner of the brand of quality "Playground-Sports Ground-Gym - Verified Operation", operators of the playgrounds awarded by this brand of quality and the Center of Accident Prevention. In the concluding part of this diploma thesis is evaluated the state of the playgrounds in the area of SM ČB from the point of quality and safety and there are suggested some steps toward improving their running.
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The quality of toys in the context of brand: Safe and quality toy and Safe toys.
TRNKA, Michal
The thesis is focused on the analysis of quality of toys on the Czech market in context of quality toy brands Safe and Secure toys. Both of these brands are part of the Czech Quality Programme and are solely intended for the assortment of toys. In the first part are defined the basic concepts and procedures relating to theissues tracked to ensure closer acquaintance with the subject. The analytical part based on the results of a survey involving the manufacturers toys (holders of quality labels and other manufacturers), toy retailers, consumers and ČOI Supervisor, supervising toys and childcare products. The final section confirm or reject the hypothesis, evaluated the quality of toys on the Czech market and outlined proposals for solutions with respect to the data obtained in the analytical part.
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Analysis of selected brand from the Czech Quality Programme: Q21 - 21st century store
BEZEMKOVÁ, Aneta
The aim of this thesis was to present and subsequent analysis of quality brand Q21 - 21st century store. Through a questionnaire survey conducted at the level of brand holders, brand manager and customers of two certified retail units have been identified its strengths and weaknesses. Since 2010 is this brand part of the Czech Quality Programme, which currently covering together 20 independent brands. This Programme should help consumers in shopping orientation, but also assist entrepreneurs in bringing new quality products and services to market.
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The Analysis of a Selected Quality Label (Czech Quality Programme): "Supported Employment"
RYJÁČKOVÁ, Sandra
The bachelor thesis introduces the Czech Quality Programme (CzQ), in which there are 19 quality labels currently listed. Since 2005 there is also the Quality Label Supported Employment in the Czech Quality Programme. The practical part is dedicated to the presentation of the label and its subsequent analysis, based on the results of a questionnaire survey conducted at the level of individual holders, administrator of the label and the other providers of supported employment. In the final part the current situation of supported employment in the Czech Republic is depicted as well as its influence on the Quality Label Supported Employment and the strengths and weaknesses of the label.
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