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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Product Creation in Tourism
 OPAVOVÁ, Karolína
The main aim of this diploma thesis was to prepare a tourism product for Czech clients in Finland and present this destination as an attractive area for tourism. Suggested results were based on a public survey and an interview with travel agencies from the Czech Republic. The theoretical part contains literary research where the basic terms of this subject were introduced. The practical part was compiled through an interview and a questionnaire survey. This part was focused on the evaluation of the perception of Finland as a tourist destination and the determination of criteria by which the tourism services are chosen. The results of the research were the basis for formulating proposals and recommendations. It turned out that the share of tours to Finland in the total market of all Czech travel agencies is relatively small and it is a very atypical choice of holiday. The reasons for the lower number of tours to this Nordic destination are the distance, relatively harsh climate, and the higher price level. However, Finland as a country offers a lot of attributes that allow the creation of specific packages and a large number of travel agencies point to the increasing interest of Czech clients in this destination. The proposed tour was created in cooperation with the Finnish travel agency Nordic Unique Travels. The program, length, intensity, type of transport and accommodation were adapted to the requirements and needs of potential customers based on the results of the questionnaire survey. The main idea of this tour is to introduce Finnish culture, customs and thoroughly get to know the area of Lapland and its natural beauty.
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Offer of tours provided by tour operators in Prague with sports focus
 Vodičková, Denisa ; Valentová, Jana (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with tour operators focusing on sport. The first part defines theoretical terms, especially tourism, sports tourism, tour operators and creation of their product. In the second part is evaluated survey among residents aimed to find out their preferences and demands for an active holiday. In the next part a detailed analysis of selected Prague tour operators is made as well as their comparison i. In the final chapter is designed own sports tour for a tour operator including calculation.
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