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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The sales strategy of ISIC/ITIC by company GTS Alive
 Böhm, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is analyzing sales and marketing strategy by company GTS Alive that is the only company that can issue ISIC, ITIC and IYTC identification cards in the Czech Republic. The author is analyzing current strategy and situation in the student's cards market. In the conclusion, he is proposing new modified strategy for the company.
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