Home > Search Results: keywords:"ProSpolužáky.cz"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Building of the brand ProSpolužáky.cz on international markets
 Pazderková, Aneta ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
The main aim of this bachelor thesis is to analyze brand building strategy of the brand ProSpolužáky.cz and apply results of my own survey on brand awareness and perception on this strategy. This research is base for proposals and the recommendations for the future development of the brand on the both domestic and international trades. The first chapter provides theoretical background for the rest of the thesis. Next part is about company itself and its business activity. Third chapter is the empirical part of the thesis where are evaluated results of the survey and described specific tools of brand building with the application of data obtained during the primary research. The last chapter synthesizes results of secondary and primary research data and summarizes the conclusions of the entire thesis in the form of proposals and recommendations for the company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English