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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Možnosti rozvoja cestovného ruchu v meste Prievidza
 Huba, Radovan
The main goal of the work will be to design a new destination product and the optimal method of marketing communication for the city of Prievidza. Secondary goals of the work are the creation of a visitor profile and the evaluation of the current situation of tourism in the city of Prievidza. Another secondary goal is to formulate recommendations for service providers in the field of tourism in the city of Prievidza based on the results. The above goals of the work will be achieved through the analysis of tourism in the city of Prievidza based on the obtained statistical data and a questionnaire survey among visitors to the city of Prievidza and the city of Bojnice. Basic statistics include total city attendance, visitor demographics, attendance at cultural events and establishments in the city, and the like. A questionnaire survey will be conducted with the aim of creating a profile of the visitor and determining the impact of the city's marketing communication on the visitor's final decision.
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Obytné ulice mesta Prievidza - v nadväznosti na nábřežie rieky Handlovky
 Gajdoš, Ján
The bachelor thesis of Residential Street of Prievidza following the Handlovka River waterfront deals with the theme of residential street and waterfront. It is divided into three parts: a part of a literary research, an analytical part and a design part. The theoretical part are collection of information on the development of the street and the waterfront. It characterizes residential street and waterfront and their properties. Defines individual terms. Through the examples, the reader is informed about the current state of the street in the Czech Republic and Slovakia. On foreign reference examples it demonstrates the possibilities of creating a residential street and embankment. The main aim of the analytical part is to collect a suitable theoretical basis and bases for processing the design part of the work. Analyzes of the secondary structure of the area of interest and analyzes carried out directly in the field became the starting point of the design part of the work. The result of the design part of the work is an architectural study that incorporates the collected and acquired information from the first two parts of the work into the design. The reader is acquainted with the intention of restoring a selected part of the waterfront and the street in Prievidza.
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Participativní GIS jako nástroj městského marketingu na příkladu vybraného města
 Candráková, Lenka
The thesis deals with possibilities of using participatory geographic information systems as an extending tool for city marketing. The concept of PGIS, city marketing, and connection between them are explained. Criteria for choosing an appropriate web mapping application are proposed and positive and negative aspects of its use as a PGIS are described. Then, the thesis recommends three options of its use in a city marketing applicable on the town of Prievidza. One of them is tested in a real Prievidza's environment.
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