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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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Josef Cheth Novotný - personality and work
Drašnarová, Sylva ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
This diploma thesis is the first biography about a journalist and writer Josef Novotný, who was born in Chrudim of 1900, considered one of the culturally liveliest Czech towns at the sunset of the 19th century. He engaged in writing as early as at grammar school, gaining first journalist experience in regional press, above all in Středostavovský buditel. This periodical was published by Československá živnostensko-obchodnická strana středostavovská. In the following years he worked as a reporter in Nová Praha, Trn, Tramp, Úl and others. In the 30s he started cooperation with Melantrich, where he wrote for České slovo and Český ilustrovaný zpravodaj. Later on in the late 40s he was employed as a reporter with Masarykův list. In 1948 his membership in Sydnikát českých novinářů had expired and by that literally his journalist career, too. He wrote tens of books, some of which were of autobiographic and regional character. He is the author of literature for children and youth, theatre and puppet plays, detective stories and rodokaps. He elaborated many historical themes and literary criticism essays. The biggest acknowledgement he received for his novel Piava based on his experiences from the frontline during the First World War. Most of his life work has never been published and is archived in the...
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