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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
PKF - Prague Philharmonia
 Střelcová, Hana ; ERICSSON, Mikael (advisor) ; BERNÁŠEK, Václav (referee)
The aim of this thesis is to characterize PKF – Prague Philharmonic orchestra, which has been at Czech musical scene already for 22 years. The author deals with the history of this orchestra, introducing main chief conductors and concert masters in detail and she tries to cover the most important moments of the orchestra through the time. Further the thesis describes present activities of PKF – Prague Philharmonic Orchestra. At the end of the thesis there is an interview with PhDr. Ilja Šmíd – the main director who was one of the most important persons of this orchestra in its beginning.
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Marketing strategies of non-profit organizations in the cultural sphere
 Kalátová, Veronika ; Mikeš, Jiří (advisor) ; Křivánek, Rostislav (referee)
Non-profit organizations play a very important role in all developed societies; however it is not easy to manage these organizations. Because of its non-profit nature, it has to generate external funds to realize its purpose. In the cultural field, there is a variety of non profit organizations which as a result to the increasing competition, had to focus on an appropriate communication. Because of reason, that marketing in non-profit organizations functions a relatively short time in comparison to profit organizations, marketing strategies and strategic planning does not have a clear direction. The aim of this thesis is to clarify the functioning of cultural non-profit organization on the example of the orchestra Prague Philharmonia and show its uneasy position next to its direct competitors which are contributory organizations funded by state or municipal sector, part of public organization or limited companies (Ltd.).
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