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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Midnightdeal jako nová ubytovací platforma
 Doušková, Veronika
The main aim of this work is to draft recommendations for strengthening the position of the platform Midnightdeal in the domestic market. The partial goal is to present the platform and discover the potential in the Czech Republic. In the first part, a theoretical overview is created to understand the issue. An external environment analysis using selected methods (PESTE analysis and Porter's model of five competing forces) and an analysis of marketing communication are performed to meet the main goal of the work. To meet the work's sub-goal, the platform is presented along with its unique method of reservation. Based on the results of the questionnaire investigation, the target group of the platform is verified and the potential in the Czech Republic is identified. Based on these analyses, proposals for recommendations may help to consolidate the position.
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