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National Repository of Grey Literature

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The Proposal for Improving the Marketing Mix in the Selected Company Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor) The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part. Detailed record

The Proposal for Improving the Marketing Mix in the Selected Company Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor) The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part. Detailed record

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