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National Repository of Grey Literature

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Segmentation of Women s Accessories Sutnerová, Kamila ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee) The aim of my diploma thesis is to reveal, describe and develop the profile of segments. To gather the primary data I used the method of on-line questioning. Using the aggregate analysis tool -- the statistics program SPSS Statistics for Windows 19 -- I revealed four segments, consequently I focused on the development of the profile. Each of the monitored segments showed certain specifics based on which I suggested a marketing recommendation. Detailed record

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