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National Repository of Grey Literature

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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee) Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region. Detailed record

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