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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Hewlett-Packard - communication strategy
 Janáčková, Alžběta ; Halík, Jaroslav (advisor) ; Rákosníková, Hana (referee)
First part of the thesis is focused on definition of marketing and communication mix,follows definition of point of purchase and sale and the situation in Czech republic. Second part describes the Hewlett-Packard company, its communication strategy with the view to point of purchase and Store in Store concept.
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