National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Sentiment analysis
Pelíšek, Jiří ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The presented bachelor thesis describes possibilities of the application of sentiment analysis and compares the effectiveness of several tools used in sentiment analyses. First is described the importance of sentiment analysis in marketing. Further on there the term sentiment analysis is fully defined. In the following section basic concepts are explained and various methods described. The last chapter compares several services providing tools for sentiment analysis.
Comparison of selected reporting tools in the context of managerial decision-making
Špičák, David ; Maryška, Miloš (advisor) ; Matyáš, Ondřej (referee)
The aim of the diploma thesis is to design a comparison process for reporting tools with accent on managerial decision-making needs, and to demonstrate its use in practice by comparing two selected reporting tools. Theoretical foundation, on which the thesis is built, is created first. The main accent is put on introducing performance measurement and management and the role, which is played by reporting in relation to it. Reporting itself is subsequently addressed in more detail separately. The theoretical part of the thesis focuses on analysis and synthesis of findings stemming from review of literature, theses dealing with related topics, and scientific articles published electronically. The practical part of the thesis deals with the introduction and utilization of the designed comparison process for reporting tools with respect to the tools' suitability for supporting decision-making. The process was used to compare Tableau Desktop and Eclipse BIRT. Outputs in the form of graphs and dashboards from Tableau Desktop, which - given the chosen criteria and their weights - achieved higher score in comparison to Eclipse BIRT, were used to demonstrate their possible use in the context of decision-making. In the practical part of the thesis comparison is used based on the designed process, defined method of calculating criteria weights and evaluation system. Criteria weights are calculated using Fuller's pairwise comparison method. Generic information shown is based on the analysis and synthesis of related publicly accessible business, economic, marketing and product information. The thesis puts reporting into the context of decision-making process, more specifically into the context of its role within performance measurement and management. The conclusion that can be drawn is that even though there are numerous processes, approaches, methods, disciplines etc. dealing with performance measurement and management, it is reporting that provides the means enabling smoother decision-making. Thanks to reporting it is possible to access large volumes of data and information stored in the source systems, transform them and present them to users in a way which will support their decision-making needs. The contribution of the thesis lies in the creation of a flexible process for reporting tools comparison. The introduced process can be used by any organization dealing with the matter of choosing the most suitable reporting tool from more alternatives. The introduced process enables organizations to use a clearly defined sequence of steps, while at the same time allowing them to choose appropriate parameters best fitting their needs. Thus, the introduced process reflects the fact that priorities and needs of organizations may differ and therefore it is not possible to introduce a set of rigid criteria suiting the needs of all in general.
The Utilization of Systems Simulator in Managerial Education
Vožická, Martina ; Voráček, Jan (advisor) ; Vlnas, Pavel (referee)
The thesis is focused on system simulators and their use in management education. It is concentrated on the use of management games and simulators. The work begins with a general overview of system simulation, clarification of basic concepts and more detailed information on simulation modeling. It informs readers about the history of this branch, data inputs, relation with other disciplines. I am interested in modeling and simulation goals of typical usage. I deal with the usual user profile of management games, the reasons for using simulation modeling, description various types of simulators, microworlds, possibility of a formal knowledge representation. Work describe area of management games. There is also a description of the influence of games on the managerial hard and soft skills, including their relationship with various levels of management. The thesis focus on market research of management games and simulators, and then selecting the appropriate management games for teaching at the Faculty of Management in Jindřichův Hradec. Suitable games are described in greater detail and compared.

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