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National Repository of Grey Literature

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The Segmentation of Clients of Commercial Banks in the Czech Republic And the Proposal of the Product Portfolio For the Selected Segment In Eyes of the Československá obchodní banka, a. s. Poštovní spořitelna Mikoláš, Petr ; Koudelka, Jan (advisor) ; Svoboda, Libor (referee) Diplomová práce zkoumá problematiku segmentace trhu. Přístupy k segmentaci trhu jsou nejprve popsány obecně a následně aplikovány na bankovní trh v České republice. Na bankovním trhu jako jeden ze subjektů působí také Československá obchodní banka, a. s., Poštovní spořitelna. U tohoto subjektu je vybrán určitý segment klientů - majitelé vkladních knížek, ve kterém jsou analyzovány případné možnosti segmentace a jsou učiněny závěry včetně navržení produktového portfolia pro tento segment. Detailed record

Strategická analýza Poštovní spořitelny Barochová, Marcela ; Krause, Josef (advisor) ; Šabrová, Martina (referee) Cílem diplomové práce je provést strategickou analýzu Poštovní spořitelny, nalézt její silné a slabé stránky a příležitosti a ohrožení, které vyplývají z jejího okolí. Cílem rovněž je identifikovat zdroje konkurenční výhody a formulovat strategická doporučení. Detailed record

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