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National Repository of Grey Literature

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An assessment of shopping atmosphere of two selected retail units in the supermarket chain REWE Jirků, Jiřina ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee) This bachelor thesis deals with an assesment of shopping atmosphere of two retail units - BILLA s.r.o. in Nove Mesto na Morave and PENNY Market s.r.o. also in Nove Mesto na Morave. The thesis is divided into four main chapters. The first chapter describes the theory of shopping atmosphere, the second chapter describes the supermarket chain REWE Group and retail units BILLA and PENNY Market. The third chapter deals with an assesment of shopping atmosphere of two retail units and the last, fourth chapter deals with the marketing research. Detailed record

Finanční analýza podniku Penny Market s.r.o. Kebísek, Tomáš ; Lodr, Jakub (advisor) ; Kopkáně, Heřman (referee) Cílem finanční analýzy je především objektivní zhodnocení finančního zdraví podniku Penny Market s.r.o. a snaha o zjištění jeho silných a slabých stránek z pohledu externího uživatele závěrkových účetních výkazů, pomocí běžných metod finanční analýzy. Veškerá použitá data jsou za roky 2004, 2005, 2006 a 2007. Detailed record

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