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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Strategic Analysis of an Enterprise
 Voborská, Jana ; Kovář, František (advisor) ; Janů, Ilona (referee)
Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.
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