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Smart Tourism Destination
KOUBOVÁ, Andrea
The theoretical part of this thesis is focused on the explanation of the Smart concept within the cities and tourist destinations, how the destination of Písek uses marketing communication to attract new visitors and to keep the existing ones. In this part, the reader will also be informed about the topic of measuring emotions, what the methods are, their strengths and weaknesses, and specifically how the EDA method (measurement of electrodermal activity, or skin conductivity) works, which was used in the practical part. The aim of thesis is to use new technologies in effective marketing of tourism destinations - based on measurement of emotional reactions using the EDA method, optimalization of visual communication for destination Písek and its surroundings as a city with a Smart city concept. The practical part describes how the questionnaire and measurement by the EDA method took place. During the research the respondents were shown pictures that were taken of Písek and its surroundings. Data processing was done by evaluating the questionnaire and EDA measurements. The results of both research methods were ranked in the Top Ten Positively/Negatively Ranked Images with Higher Emotional Response. Ten positively and ten negatively evaluated questionnaire and EDA measurements are also visualized in this thesis. It can be concluded from the research that the EDA method is suitable for the measurement of emotions and, together with the questionnaire, it provided interesting information on what type of images is suitable to use in the marketing communication of Píseckem, s. r. o.
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Regionální specifika a tradiční architektura Písecka
Kofroň, Ondřej
The following diploma thesis looks into the picturesque landscapes of Písek's region, but also into the rural settlements in the middle of South Bohemian. The main purpose -- the defining of regional specifics, based on terrain exploration in more than twenty villages in Písek's region. From the terrain exploration were defined five settlements which are most characteristic for this region. This group was subjected to the relevant landscape analysis, which helped to define the local unique characters. The formulated specifics are in many ways closely connected with the traditional architecture. Architecture of rustic structures becomes in many cases very valuable indication which together with the ground plan of residence refers to the historical origin and use of local landscape.
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Poutník od Otavy - Otavan - source of information about the history and cultural traditions of Prácheňsko
BRČÁKOVÁ, Ivana
The thesis called "Poutník od Otavy Otavan source of information about the history and cultural traditions of Prácheňsko" is focused on the contents, the structure of the given journals and their importance for the region Prácheňsko. The introduction includes definitions of the basic terms and presents characteristics of Prácheňsko. The thesis continues with a comparison of the given journals with many selected journals from Tábor, Jindřichův Hradec and České Budějovice. The main part of the thesis is based on analysis of the articles from Písek journals related to history and cultural traditions in the region Prácheňsko. The social situation of the country at the time when the journals were released the 2nd half of the 19th century was taken into account when working out this thesis. The aim of this thesis is evaluation of importance of chosen regional journals for the region Prácheňsko.
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The current situation of teaching in the school gardens environment (natural classrooms) to first and second primary schools in the region of the town
TURKOVÁ, Hana
My Bachelor thesis relates to the use of school gardens in Písek and around. It was prepared a detailed survey of SEP (school education program) of five selected schools with regard to the inclusion of activities conducted on school gardens and research in real conditions of use of school gardens in elementary schools through a questionnaire survey. The author focused mainly on research facilities in schools for teaching in areas of school gardens, range of lessons, topics of school gardens use, teaching methods, or elements of ROT (research-oriented teaching), and she gathered a list of cultivated plants and farmed animals. Based on the results it is evident that the best-equipped and most widely used garden is at Basic school Tyla in Pisek.
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Educational routes in tourism of Písek region
KOREŠ, Radim
The aim of this study was to assess the current state of nature trails in the selected area Písecko. Another aim was documentation of nature trails in the selected area and the relation to instructional visitor walks. Part of this work was the drafting of optimizing the use of nature trails in the selected area Písecko.
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The Branding of the South Bohemian Destinations
NOVÁK, Jiří
This thesis indicates the destination branding in the South Bohemian Region. It focuses on three existing destination management organizations in this area. These destinations include the Down of Český Krumlov, the Písek Region and the Lipno Region.
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A possibilities of strategic tourism development in the area Písek
SÁZAVSKÁ, Petra
The aim of this thesis called The Possibilities of Strategic Development of Tourism in the Region of Písek was to evaluate primary and secondary development potential of tourism in the chosen area and on the basis of this analysis to propose the possibilities of strategic development of tourism along with stating priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.
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Analysis of accommodation and catering services in the area Pisecko
POJEROVÁ, Adéla
Bachelor work deals with the analysis of the accommodation and catering services in the designated area of Pisecko and with the problems their providing, which are solved by both the demand and supply. That enabled the particular field survey in the form of controlled interviews and questionnaires, along with the secondary data and own observations provided the necessary information, which then could be made the synthesis of data from. It outlined some of the problems and shortcomings and became a suitable basis for the preparation of proposals and measures that are presented at the close of the work.
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