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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
On-line communication of The Office of the Government of The Czech Republic in the years 2012 and 2013
 Hodboď, Tomáš ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis "Digital communication of Office of the Government of the Czech Republic in 2012 and 2013" wants to describe and analyse one specific part of marketing communications of a public institution. Author provides outline and specifics of political communication. The next part of the thesis describes digital communication as an integral part of mass media communication and also brings basic digital channels overview with focus on social media. The theory of strategic digital marketing communication defines the ideal approach for digital communication of any brand or product. Last part of the thesis focuses on the descriptive analysis of real digital communication of Office of the Government of the Czech Republic via the main digital channels such as websites, Facebook Page and Twitter channel. Author describes frequency of posting, content structure and type of content. The conclusion of this work brings comparison of the theory outputs and real digital communication research and tries to find out, if digital communication of the main Czech institution was correctly and successfuly done.
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