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Accommodation establishments and possibilities of distribution focusing on OTAs
Macháčková, Eva ; Vaško, Martin (advisor) ; Jenčková, Jiřina (referee)
The aim of this thesis is to explain the importance of the internet and online travel agencies as one of the most important parts in the distribution of accommodation. The thesis includes a demonstration of cooperation between a particular accommodation establishment and its OTAs, which are also analysed. In conclusion, are suggested measures leading to optimize the distribution.

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