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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Creation of a franchise system
 Jenčuráková, Barbora ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
My bachelor thesis deals with franchising as a market entry strategy and precisely describes the creation of a franchise system. The aim is to improve franchising awareness of Czech businessmen and to demonstrate the theory by analyzing NoWet franchise system. In first chapter I introduce franchising in general, it's history, main types, relation between parthers, advantages and disadvantages, and describe in detail every step that has to be taken when franchising a business l. The second part focuses on franchise system NoWet. In this chapter I analyze how the particular signs of franchising apply to this company. In the third chapter I analyze the overall competitiveness of NoWet on Czech market.
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