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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of marketing communications of Nivea brand
 Kokindová, Eva ; Říha, David (advisor) ; Marjovičová, Miriam (referee)
The main aim of this thesis is to analyze the marketing communications of the brand Nivea. The goal of the thesis is to evaluate the brand communication with strong focus on advertising and the impact it has on purchase of Nivea products. In the theoretical section defines terms such as marketing, marketing mix, communication mix and its components. The practical part is focused on the analysis obtained from the questionnaire survey.
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 Lupoměská, Kateřina ; Halík, Jaroslav (advisor) ; Jelínková, Barbara (referee)
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