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Nehmotné aktíva v podnikaní
Spišáková, Adriána
Spišáková, Adriána. Intangible assets in business. Bachelor thesis. Brno: Mendel Uni- versity, 2023. This bachelor thesis deals with intangible assets in business. The main objec- tive is to analyse the intangible assets in one selected company. The theoretical part covers the source review, where it defines the basic concepts of intangible assets and their types within the framework of Czech legislation and international account- ing standards. This knowledge will be used in the practical part, which focuses on intangible assets within the selected company. Within the thesis I will also compare the differences between national legislation and The Visegrad Group and the differ- ences between Czech legislation and IFRS. In the practical part, by using a method analysis, I will try to identify whether intangible assets comply with the Czech ac- counting legislation, assessment of statements after application of selected princi- ples from international accounting reporting standards, what will the IFRS alloca- tion be and lastly, I will focus on research and development. In the conclusion, rec- ommendations will be provided, if necessary.
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Patent Value Determinants
Štefánková, Stanislava ; Korytárová, Jana (referee) ; Němec, Daniel (referee) ; Polednáková, Anna (referee) ; Režňáková, Mária (advisor)
The dissertation extends the line of research in the field of patent valuation by interconnecting two main strands, the evaluation of quality of patent rights based on their characteristics on one hand, and monetary valuation of patents as assets on the other hand. Moreover, the dissertation proposes and verifies the idea that the value of a patent is driven also by the ability of its owner to use the competitive advantage gained. The aim is to identify characteristics of Czech corporate patents and their owners that affect their value and to propose a way to implement this knowledge in monetary patent valuation. The effect of several ex ante and ex post indicators on patent's life was analysed employing survival analysis methods. Factors that significantly affect the lifespan of patents of Czech companies were identified using the Cox proportional hazard model. The company’s ability to benefit from competitive advantage was measured by its return on assets and return on equity, which were described by a linear mixed model. Finally, the combined effect of patent characteristics and the firm’s ability to materialize the competitive advantage on patent renewal was analysed employing the joint model for longitudinal and censored data. The results revealed positive effect on the chance of patent renewal of patent backward citation, and the concordance level between patents' technological-class codes and those of their antecedent, i.e., documents it refers to. Conversely, the size of the patent portfolio and the number of inventors have a negative effect on the chance of patent renewal. Small and medium businesses’ patents are less likely to be renewed. The effect of the patent family size, the age of the company and the patent pendency time is time-dependent, it initially lowers the chance of renewal, but its strength gradually weakens. The economic life of patents was predicted based on the results of the joint model using Monte Carlo simulation, furthermore, the implications for monetary patent and business valuation were discussed regarding its investment value.
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Valuation of Krušovice trademarks
Kirsch, Tomáš ; Svačina, Pavel (advisor) ; Pekař, Jan (referee)
The aim of the diploma thesis is to evaluate a portfolio of Krušovice trademarks which is part of a wider trademark portfolio of the Czech beer producer Heineken Česká republika, Ltd. At first, a portfolio of Krušovice trademarks needs to be identified and selected. Secondly, it is essential to carefully choose method for valuation based on the importance and significance of trademark portfolio for the company. Two income methods will be used for valuation of Krušovice trademarks. Consequently, value of all intangible assets of Heineken is determined and the share of Krušovice trademarks on the total intangible assets of Heineken is discussed.
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