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E-shop
Žák, David ; Taševský, Pavel (referee) ; Kříž, Jiří (advisor)
The work deals with internet commerce. It includes analysis and design their own e-shop. The aim was to bring the marketing plan for market entry, assess the achievements and propose a procedure to other years. It can be familiar with basic knowledge about internet marketing, internet business analysis in comparison with the stone business. These general theoretical and practical knowledge is given to about half the work. In the second half is giving its own Internet business, the introduction of the marketing and promotion.
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E-shop
Žák, David ; Taševský, Pavel (referee) ; Kříž, Jiří (advisor)
The work deals with internet commerce. It includes analysis and design their own e-shop. The aim was to bring the marketing plan for market entry, assess the achievements and propose a procedure to other years. It can be familiar with basic knowledge about internet marketing, internet business analysis in comparison with the stone business. These general theoretical and practical knowledge is given to about half the work. In the second half is giving its own Internet business, the introduction of the marketing and promotion.
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Analyses And Design Of On-line Shop
Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
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