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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Service Quality
 Konrádová, Michaela ; Kala, Štěpán (advisor) ; Marek, Marek (referee)
The aim of this thesis is based on conducted analyses and exploration to evaluate the quality of service of selected company ŠKODA AUTO followed by a drafting solution that will improve the quality of services. In the theoretical part are defined basic terms of marketing, marketing services, quality of services and marketing research. The practical part is started by a short description of the company, its history and current activities. Analysis and exploration are performed in Prague`s sales network of ŠKODA AUTO by using methods of Mystery Activity. At the conclusion of the evaluation of research are identified weaknesses of ŠKODA AUTO and proposed measures to eliminate these deficiencies and thereby increase the quality of provided services.
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Marketing research of sales network Jednota, OD Tábor by mystery activities
 Hronová, Jitka ; Hesková, Marie (advisor)
The thesis is focused on marketing research using methods Mystery of activity in the sphere of consumer cooperatives. It outlines the development of consumer co-operatives in the Czech Republic and the historical origins of the development, from the camp. The practical part is realized in business units Unity from the camp, specifically in the stores included in the retail chain COOP TIP. Marketing research has focused on determining the level of service and quality of supply of goods. The analyzed information was the basis for the comparison of results obtained from the research of individual stores and to formulate measures to increase the effectiveness of marketing activities, consumer cooperatives Jednota, from the camp.
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