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National Repository of Grey Literature

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Marketing strategy of Orion minichocolates on the Czech market Růžičková, Anna ; Olšanová, Květa (advisor) ; Halík, Jaroslav (referee) The aim of this master thesis is to evaluate Orion product portfolio and recent launch of a new product, Orion minichocolates, after that to propose customized adaptation of product marketing strategy. The thesis consists of three parts, where the first part is mainly theoretical and describes the basic terminology of marketing strategy. The second part is dedicated to Nestlé and its product portfolio, Orion chocolate tablets included. The last part describes launch development of Orion minichocolates to the Czech market. Detailed record

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