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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Implementation of the international concept Costa Coffee on the Czech market in the form of franchising
 Procházka, Michal ; Halík, Jaroslav (advisor) ; Motyčková, Hana (referee)
This bachelor thesis presents a theoretical overview of franchising, its functions and other necessary related elements. It considers the implementation of an international concept on the Czech market through franchising. It focuses on the coffee industry, particularly at the Costa Coffee company, as an example of an established international concept. Furthermore, this thesis describes the structure and the development of this concept on the Czech market. On the basis of this concept the core attributes which are essential for a successful development of an international franchise concept are identified.
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