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The influence of advertisement on children`s mental evolution
Mikušová, Marcela ; Hubinková, Zuzana (advisor) ; Bedrnová, Eva (referee)
Children's understanding of the surrounding world is not influenced by adult skepticism. First indications of disbelief are visible not until the school-age. Reasons are as follows: 6- to 17- old youths are more developed from psychological point of view and the influence of socialization is stronger. In contrast with children, adults take into consideration both the utility and alternative goods which can fulfill his or her needs as well. Advertisement can attract children, youths and adults nowadays. My survey was aimed at several hypotheses. Some of them were proven and some of them were disproven according to findings based on the analyses of questionnaires. In addition, I found interesting coherence between a few phenomena which can be investigated more carefully in my future research. My final conclusion is that media are a good servant but a bad boss.
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Parents education attitudes in relation to television
SŮROVÁ, Eva
This thesis is dedicated to the parents of pre-scholars and their educational attitudes regarding television. It deals with the question, to what extent these parents are informed about the negative effects of television and film on children as spectators. The second part records the situation in families without television and the reasons leading to this decision. It is trying to find out if children from families without a television had or have to deal with problems resulting from not having the possibility of sharing television content with their coevals.
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Photography in the art education on primary school
ŠEDIVÁ, Adéla
The work deals with the inclusion of photographs in tutorial project for elementary school. The theoretical part consists of detailed information and knowledge from the history and philosophy of photography, which determine the attitudes of the photograph itself. This information is required for a proper approach to creating a tutorial project. The practical part contains a specific form of educational project "Photography, and We? for pupils in fifth class at elementary school. The educational project is based on the Frame Educational Program for Elementary Schools, in the area of Arts and Culture in the educational field of Art Education. Project "Photographs and We" consists of seven teaching units. The project itself also shows some recommendations for educational practice.
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Influence of broadcasting on Aggressive Behaviour of Younger School-Aged Children
RAJNOVÁ, Zuzana
The thesis is aimed at influence of broadcasting on the level of aggressive behaviour of younger school-aged children. The basic concepts are explained in general terms; the basic way aggressive behaviour and mass media can be divided is given; psyche of a younger school-aged child is explained; television violence, its forms and both negative and positive effects and health consequences of excessive television-watching are described and prevention of adverse ffects of TV programmes on children is suggested in the theoretical part of thesis. Upon the theoretical knowledge gained, three research questions were stated in the thesis and in order to verify them a field research among younger school-aged children and their parents was carried out and, further, TV programmes most watched by children were analysed. The research results are presented in an appendix to the thesis.
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Contemporary Influence of Mediums on Preschool Children Play
KRISTOVÁ, Eva
The objective of the thesis is to characterize the influence of contemporary media on the life of pre-school children and to look for ways of eliminating the negative effects. The theoretical part defines the main concepts " medium, media communication, media production and product, media interpretation " and it presents a classification of media; it also characterizes the contemporary media and its effects, as well as the specific nature of the effects at the pre-school age and media instruction. The first part also characterizes the child"s playing at this age as its main activity and as a diagnostic method. The practical part contains the results of a research conducted in order to find out about the influence the children"s usage of the media has on their aggressive behaviour at play.
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Teachers´ and pupils´ views of the influence of masmedia and dangerous behaviour of children and youth
HRKALÍKOVÁ, Jana
Children lack sufficient life experience, and therefore they are not able to resist the temptation to get the offered pproduct. Advertisement creators present mystified world in the advertisement. When the child's family does notwork as it should and the child is not informed in school environment on the dangerous character of mass communication either, there is danger that the child will be influenced by advertisement and look for the missing positive model in it. A consumer of alcoholic drinks can become such model. The advertisement presents the alcohol consumer as a person leading seemingly happy life, and so alcohol consumption can attract the child. The theoretical part deals with classification of mass communication and advertisement. It describes psychological aspects of advertising. Further I describe some theories of mass media impact there. Futher part deals with the act on advertisement and ethical code of advertisement. I mention negative aspect of advertisement, particularly alcohol advertisement. I do not omit medial education and its use. I focus on alcohol abuse by youth and on harmful effects of alcohol. The goal of the thesis is to map opinions of the pupils and their teachers on the contens of advertisement in relationship to alcohol and to compare the opinions supsequently. The hypotheses are as follows.Medial education is taught of the elementary schools. Absolute majority educationalists agree on the point that children are negatively influnced by advertisement.Majority of the pupils watch advertisements. The pupils know the alcohol advertisements. The strategy of quantitative research was used, questioning and questionnnaire technique were chosen as data collection method. The questionnaire investigation was performed in 60 pupils of eighth and ninth grade of the Elementary School of Lišov and in 60 teachers of five elementary schools of the Region of South Bohemia. The questionnaires were evaluated with the help of elementary statistics of SPSS and Excel programs. I have found out that a lot of pupils watch advertisement and that they do not realise that their opinion is moulded by advertisement to some degree. The pupils like alcohol advertisement. Pupils are not sufficiently. Informed of the harmful character of alcohol. Most pupils have consumed alcohol already and they have been drunk already. Teachers state that advertisement offering alcohol mould the children's opinions. They welcome medial education and they would restrict more the promotion of alcohol advertisement.
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Media and their influence on delinquent behavior of children and adolescents
JANOUCHOVÁ, Veronika
The Thesis "Media and their impact on delinquent behaviour of children and youth" studies possible effects of media on children and youth who have committed an offence. The influence of media on modern societies is substantial and still increasing, which is why its affect on a human is being more and more discussed. The influence of media on children and youth seems to be particularly important. High degree of influence by external factors, including that of media belongs to the basic factors of delinquent behaviour among children and youth. This is why the Thesis tries to link these two specific areas laying in the focus of professionals as well as general public. The theoretical part first deals with the basic terms related to the influence of media on delinquent behaviour among children and youth. It also describes development and functions of media, the basic attributes of media content and media influence. There is also an insight into the legislation and authorities dealing with media activity as well as the media educational conception. The author then analyses delinquency of children and youth including the activities of a custodian. The aim of the work was to gain more detailed information on the possible impact of media on delinquent behaviour of children and youth, which is why qualitative research was chosen. Questioning methods implemented by the technique of semi-standardized interviews was used for data collection in May and June 2010. The research sample consisted of two groups of respondents. The first group consisted of seven children and young people registered by a social office and the other one of five professionals working with young people who committed offences. A case report supporting the issues in question was moreover prepared from documents conducted by a custodian. The qualitative research showed that the direct influence of media on delinquent behaviour of youth seems to be questionable, but the image shown in media might support delinquent behaviour in persons with higher risk of such behaviour. The Thesis should particularly contribute to accessibility or also extension of the information on the possible influence of media on individuals or the society as a whole in relation to young people who have committed an offence. The research results may also serve as a base for further wider research.
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THE MEDIA AND GENDER STEREOTYPES
MACHÁČKOVÁ, Zuzana
This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.
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Education to "media literacy" in the form of project education as the base of education of the mother language at the secondary stage of the basic school.
SCHALLENBERGEROVÁ, Martina
The theme of the diploma work is the education to media literacy. It concerns the common project linking to diploma work which theme is education to communication competency. Basic principles the work is based on are pragmatic pedagogy and project education. First part of the work is focusing on theory. The content of this work is dealing with the problem of media education. Second part of the diploma work is dealing with education to media literacy. Game and cooperation activities are emphasized which serve to train the interactive forms of communication. The endeavour is to develop the skills such as looking up, gaining, processing, evaluation and using of information which comes from media (newspapers, radio, television and internet). The component of this part is proposal of structure of practical projects for 6. up to 9. grade of the basic school.
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