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Evaluation of McDonald´s, spol. s.r.o
Guľašová, Mária ; Scholleová, Hana (advisor) ; Krause, Josef (referee)
This thesis deals with the valuation of the company McDonald's Co. Ltd. Estimated value of the company relates to December, 31, 2011. The valuation process is handled strategic and financial analysis of the company, the analysis of macroeconomic and microeconomic environment. The company is financially healthy, with the prospect of further successful development without significant change in strategic focus. Therefore, the method chosen to measure the yield, which in the given situation best reflects the company's value as the sum of future benefits for the owner. The process itself valuation method is applied to yield discounted cash flow DCF variation in free cash flow to firm (FCFF), for which it is necessary to have an estimate of projected future development, where they were converted to qualified assumptions and quantified items used by their own estimate of the financial plan consulted with the company's management. The value of McDonald's Co. Ltd. for any external investor was set at 31 of December 2011th.
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