Home > Search Results: keywords:"Mazané,"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Perception of the new produkt BeBe Dobre rano by consumers
 Platlová, Drahomíra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this diploma thesis is to ascertain perception of the new product BeBe Dobré ráno Mazané and consumers familiarity with it. Besides, the research tends to clarify the relation of the consumers to the brand, their behavior and preferences. The thesis is divided into two major parts, theoretical and practical part, which are thereafter split up into seven chapters. The theoretical part is devoted to the basic information about marketing which are reflected and used in the second, practical part. The practical part begins with the company introduction, its history, product portfolio and is followed by the research and the final results. In addition, the second part includes the general recommendations which were sourced from the research results.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English