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MARKETING RESEARCH OF SELECTED COMPANY
DUSPIVOVÁ, Jitka
The theme of my bachalar thesis was Marketing research of the Consumers of a selected company. The firm was the manufacturing corporation HBSW Inc. Byňov. The aim of the thesis was the exploration how the consumers act on purchase of bottled water, and the comparison of the consumption of bottled water in the summer time and in the winter time. I solved the questions e.g. what influences the end user (for example: price, flavour, advertising, packaging) and farther structure of the end user (for example: age, employment, sex or educatio). I studied the professional books and the digest of these books is in the second part of my work. The questionary had twenty-one questions. Sixteen questions appertained to the shopping behavior and consumer behavior, five questions appertained to the consumer. I used the questions with an opened end and the questions with a closed end. The obtained information was processed in the computer programme Microsoft Excel. I ascertained what new flavours would the consumers like, which flavours are the most popular, how to change the consumption of the packaged water depending on the season. All is described in the fifth part this thesis. After the data evaluation and data presentation I suggested the solution for the selected company.
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