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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Prague Loreto and its Competitive Strategy
 Opatrná, Marie ; Černá, Jitka (advisor) ; Svoboda, Rudolf (referee)
The theme of this thesis is the competitive strategy of The Prague Loreto. Introductory part gives an overview of the development of Loreto and shows its cultural and spiritual values. This section also raises the fundamental question of this thesis -- the falling attendance of The Prague Loreto. Then the product structure, which consists of the cultural and spiritual products, is analyzed for understanding this problem. In the next chapter there are all visitors segmented into the specifics groups, it is analyzed its attendance and the SWOT analysis is created. Consequently the new competitive strategy is proposed. Last part of the thesis consists of the financial analysis, the progress chart and the costing of the new strategy.
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