National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Ceremonial opening of spa season in Teplice - economic aspects of organizing musical events in open space
Mayer, Adolf ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
The content of this bachelor thesis is description of economic aspects associated with the organization of open-air events. The theoretical part defines regional and local culture, organization, marketing and financing of musical events. The practical part is focused on the Ceremonial opening of spa season in Teplice as a musical festival. In this example, the various marketing methods, costs associated with organizing event and fundraising methods are described. The conclusion assesses social and cultural impact of the event on the city and its surroundings.
Animation of music with a focus on marketing and PR of music festivals
Motlová, Monika ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of animation and compares marketing of these two festivals.

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