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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Perception of the new produkt BeBe Dobre rano by consumers
 Platlová, Drahomíra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this diploma thesis is to ascertain perception of the new product BeBe Dobré ráno Mazané and consumers familiarity with it. Besides, the research tends to clarify the relation of the consumers to the brand, their behavior and preferences. The thesis is divided into two major parts, theoretical and practical part, which are thereafter split up into seven chapters. The theoretical part is devoted to the basic information about marketing which are reflected and used in the second, practical part. The practical part begins with the company introduction, its history, product portfolio and is followed by the research and the final results. In addition, the second part includes the general recommendations which were sourced from the research results.
Detailed record
Marketing Plan of Jazyková škola Zachová, Ltd
 Křenová, Radka ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee)
The aim of this presented thesis is to create a marketing plan for language school Jazyková škola Zachová, s.r.o. The thesis includes situational analysis which shows the current situation of the company. According to the analysis, results are defined by the main marketing goals. In the practical part are also determined marketing strategies important for achieving these goals and specified appropriate marketing activity and communication. At the end of the thesis, there are suggested possible ways of controlling the marketing plan and recommended actions for improving the situation and increasing the company competitiveness. The aim of this thesis is to prepare such a marketing plan through which will be achieved the competitive advantage and strengthen the market position.
Detailed record

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