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National Repository of Grey Literature

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Význam spotřebních predispozic pro marketingovou orientaci zákazníka a strategii podniku Ivánková, Alena ; Koudelka, Jan (advisor) ; Roller, Tomáš (referee) Které faktory ovlivňují hodnotu pro spotřebitele, na základě kterých kritérií se lidé rozhodují při volbě produktu. Praktické vyhodnocení aplikaci marketingové koncepce v konkrétním podniku (hostel Marabou). Detailed record

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