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Comparison of buying atmosphere of two chosen retail units
BAREŠOVÁ, Aneta
The main aim of the thesis was a comparison buying atmosphere chosen two retail units. The first part of thesis was based on the studied literature, there has been described trade, wholesale, retail and elements of the buying atmosphere. In the second part of thesis were described chosen retail units. The second step was to analyze the data, which were obtained by two methods. The first method was structured interviews with owners of retail units. The second method was a survey that was conducted with customers of the retail units, either face to face or online questioning. Based on these data were compared retail units and created proposals to improve the atmosphere of buying retail units.
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Simulation model of a retail store
BRYCHCÍN, Karel
In this work are summarized the theoretical basis of retail and simulation models usable as decision making support in the management of retail units. There are described the specifics of retail and specifics of retail units in terms of their classification and basic theoretical foundations for the creation of simulation models. The work also describes the default multi-agent simulation model created by the leader of this work,. Ing. Viktor Vojtko, Ph.D., on which this work builds. Then work describes creation of case studies using multi-agent simulation model, including the calibration process of models for these case studies. General methodology of creating case studies is described in next part of the work. Then the created methodology is varified by scenarios and the last part describes proposals for further editing of simulation model.
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The analysis of retail network in Hořovice
Smrčková, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this bachelor thesis is to analyze the retail network in Hořovice and evaluate whether the number of retail units correspond to the number of the population. It deals with the shopping facilities and retail networks, especially with the assortment of groceries. The first part focuses on theoretical basis, which is necessary for the retail network analysis of the city. There is mentioned retail and its segmentation, the theory of regional analysis and the methods used in it and the characteristic of types of single retail units. The second part describes the region and the town Hořovice. There is a brief history of the city, geographic and demographic data, social and cultural factors, housing situation in the city and some economic data. The third chapter is devoted to research. First there is indicated the location and characteristics of retail units and then are analyzed the results from the own research.
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