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Integration of SaaS into on-premise-based information systems in enterprises
Žižka, Petr ; Gála, Libor (advisor) ; Buchalcevová, Alena (referee)
This Master's Thesis focuses on integration of software that are provided as services (SaaS) into current on-premise information systems of enterprises. In enterprise computing, services such as SaaS are usually integrated into cloud services. In recent years, cloud services have been experiencing a dynamic growth, and, in various forms, they have been entering enterprises of different sizes and fields. At the same time, the experience show that implementation of SaaS into enterprise computing faces many challenges due to the fact that the SaaS vendors have exclusively focused on improvement of software functionality and the integration itself has completely remained out of their attention. Given that, the integration of SaaS is rather complicated or even inaccessible for many enterprises. In particular, small and medium-sized businesses are a very specific target groups and the traditional integration platforms are unaffordable for them. The goal of this thesis is to develop a methodology based on MeFIS that would cover integration of SaaS into on-premise-based information systems in small and medium enterprises. In this thesis, first, I will define the terms used in integration of IT and cloud services and describe the essential principles, tools, and technologies used. Second, I will conduct a literature review of available sources to find the best methodology for integration of SaaS, which would take into account the specific needs of small and medium enterprises. Third, I will develop a methodology based on the methodology framework MeFIS (Methodology Framework for IS/ICT Systems). At the final stage, the developed methodology will be applied in one company in the Czech Republic. The emerged integration challenges will be described and their solutions will be developed; thus, this thesis might also serve as a specific example of SaaS integration into enterprise information systems within small and medium-sized businesses.
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Internetový marketing v malých a středních společnostech
Vorel, Lukáš ; Štědroň, Bohumír (advisor) ; Halířová, Jana (referee)
This thesis aims to explore concrete ways of application of internet marketing for promotion of a small service oriented business-to-business (B2B) company in broader context of the so-called new economy. To support the validity of the presented applications the thesis first draws on well-established theory of marketing concepts. In the second part of the paper, the role of internet marketing in business strategy of small and medium sized enterprises is explored. The thesis then continues with detailed description of particular tools of internet marketing and discusses their relevance and most appropriate application in the chosen field. In the application part of this thesis, the tools of Google Search Engine Marketing, which are perceived as the most efficient agent of small business promotion, are field-tested in a real small business promotion campaign. Finally, the thesis concludes with discussion of possibilities of future development in the field of internet marketing and sums up the overall findings of this paper. Throughout this thesis, the examined new technologies are regarded through the lenses of practical experience reported by their users and, at the same time, with consideration to established theoretical framework.
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