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Zhodnotenie kvality cestovného ruchu v regióne Liptov
Sobotová, Simona
Sobotová, S. The evaluation of quality of tourism in Liptov region. Bachelor thesis. Brno: Mendel university, 2019. The bachelor thesis deals with the evaluation of the current state of quality of tourism in the region of Liptov. The theoretical part deals with the issues of tou-rism, rural tourism, factors influencing tourism. In the next part, the problems of the destination such as its quality and its assessment and the possibilities of its evaluation are mentioned. The practical part describes the selective, localization and realization factors of the Liptov region. The marketing survey was conducted between visitors to the region as well as local residents. On the basis of the survey done to explore regional quality factors, we have found which factors are well-satisfied and witch areas need a change. For the factors with low satisfacion and rating, suggestions for improvement in the area were created.
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Podnikatelský plán - Využití atraktivity kontaktu s farmářskými zvířaty jako zdroje udržitelného byznisu v turismu
Kružliak, Ľubomír ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to develop a sustainable and realistic business plan for the development of a tourist attraction based around the contact between visitors and farm animals. The thesis consists of the evaluation of tourism and agrotourism in Slovakia and in the region of Liptov, followed by the secondary research on agrotourism attractions. The selection of target groups, followed by primary market research and its evaluation, analysis of strategic partners and location, as well as the operations, marketing, and financials are presented in this thesis. The data presented prove that the business idea of creating a tourist attraction featuring farm animals is a viable tourist platform to build a business upon. The contingencies and risks are also analyzed resulting in a complete and viable business plan.
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Influence of traditional folk culture on tourism of Slovakia
Sidimáková, Andrea ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
The bachelor thesis examines influence of traditional folk culture on tourism of Slovakia, specifically on tourism of regions Liptov and Abov. It contains ethnological characteristics of both regions as well as characteristics of the products of traditional folk culture. The thesis compares regions according to attendance; it analyzes their strengths and weaknesses and as a result of this analysis, it suggests possibilities of making the regions more attractive
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