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LGBT Tourism
HAVLÍKOVÁ, Denisa
This bachelor thesis is focused on the new area of tourism, which is called LGBT tourism. LGBT (also known as Queer or Pink) tourism is a part of tourism, which is focused on a special segment of tourists. LGBT segment is typical for special needs and wishes. The LGBT community is group of lesbians, gays, bisexuals and transgender people with special characteristics, so supporting organisations, events and LGBT-friendly destinations are described in the thesis too. The aim of this bachelor thesis is to describe basic characteristics, development and motivation for creation this new area of tourism. It is presented and described on the Czech Republic and also on the global level. People of LGBT community filled in the questionnaires to provide us with their opinion and attitude of LGBT tourism. Retrieved data helps to create the project about appropriate sightseeing for this LGBT segment.
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Specifics of selected Segment of Customer in Tourism
SKALÁK, Pavel
The bachelor thesis deals with specifics of selected segment of customers in tourism. The selected segment is LGBT people (lesbians, gay, bisexual and transgender people). The thesis is divided into the theoretical and practical part. The theoretical part of the thesis summarizes the existing knowledge in relation to the discussed issue and it defines the basic terms. The practical part focuses on analysing the current situation of the leading organizations in the Czech Republic and abroad. The work also measures, compares and evaluates the potential of the Czech Republic for LGBT tourism. Further, the practical part consists of a research survey, based on a tour in the Czech Republic is designed. The aim of the bachelor thesis is to summarize the available data on the LGBT segment in tourism, to evaluate the potential of the Czech Republic for LGBT tourism and to prepare the tour in the Czech Republic.
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Specifics and consumer behavior of LGBT segment in tourism
Červená, Nikola ; Herget, Jan (advisor) ; Světlík, Maryan (referee)
This diploma thesis deals with problematics of LGBT consumers in tourism, measuring the size and importance and it examine the question if this segment brings economic benefits to actively addressing destinations. There are defined terms as LGBT tourism, market segmentation and consumer behavior of homosexuals and non-normative sexually oriented people. In market analysis and survey of LGBT tourism there was confirmed positive impact in tourism income on LGBT friendly destinations. LGBT tourism is a new and interesting type of tourism with objective positives like proven higher income of LGBT people and tourism as their main hobby, but also negatives in homophobia in society and religious issues. Next development of LGBT tourism starts with changes in society and acceptance of homosexuality like one of the choices of sexual orientation.
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