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National Repository of Grey Literature

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Valuation of Krušovice trademarks Kirsch, Tomáš ; Svačina, Pavel (advisor) ; Pekař, Jan (referee) The aim of the diploma thesis is to evaluate a portfolio of Krušovice trademarks which is part of a wider trademark portfolio of the Czech beer producer Heineken Česká republika, Ltd. At first, a portfolio of Krušovice trademarks needs to be identified and selected. Secondly, it is essential to carefully choose method for valuation based on the importance and significance of trademark portfolio for the company. Two income methods will be used for valuation of Krušovice trademarks. Consequently, value of all intangible assets of Heineken is determined and the share of Krušovice trademarks on the total intangible assets of Heineken is discussed. Detailed record

The evaluation of the company Frýzek, Miloš ; Scholleová, Hana (advisor) ; Chourová, Blanka (referee) The goal of the thesis is to find out the value of the company Královský pivovar Krušovice, a.s. The thesis is dividend into a theoretical and a practical part. The theoretical part explains particular analyses, valuation procedure and methods used in the practical part. It is necessary to make strategic analysis and financial analysis before valuation of the company. These analyses help to build a financial plan, which is used as a basis for valuation of the company by income method. A discounted cash flow method is applied for the valuation of the company, specifically the-two phased model using free cash flow to the equity and free cash flow to the firm. Detailed record

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