|
|
The importance of information technologies for destination marketing
Holinková, Lenka ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The master's thesis deals with the importance of information and communication technologies (ICT) for destination marketing. At first define the current status of ICT in tourism and subsequently constitutes e-marketing tools and are initially listed tools which can destination motivate potential visitors, and then presents the information sources during their stay. This master's thesis aims to analyze e-marketing tourist area Kladske pomezi and using questionnaire to find out importance ICT for tourists. Primarily, what technologies are used while traveling and for what purposes. Afterwards, to find out what information to tourism participants in the terrain most lacking, how they evaluate a website Kladske pomezi and what information is most lacking at the websites of destinations. Subsequently derive conclusions and determine recommendations for destination management and marketing Kladske pomezi.
|
|
| |
|
|
Influence of cycle tourism on tourism development in region Náchodsko
MYŠÁK, Jiří
The work is aimed at estimation of meaning cycle tourism for tourism development in region Náchodsko and analyse current situation of cycle tourism in the region. Firstly we determine in the work cycle tourism and the region Náchodsko. In next section we analyse region from a sight of cycle tourism and possibilities for other tourism activities. In last section we evaluate questionary survey and mention some proposals for improvement. In conclusion we summarize preferences of the region and importance cycle tourism for the region.
|
|
|
Guide-book Hradec Králové´s Vicinity
HEJNIŠOVÁ, Eva
Number of pages ? 49, introduction, five main parts (Hradecko, Cesky raj, Kladske pomezi, Orlicke mountains, Giant mountains), conclusion, bibliography, appendexex. This bachelor thesis serves as guide to Kralovehradecko. Individual chapters are concentrated on general information, history, nature, interest and afford services. The thesis includes photographs and picture.
|
guest ::
