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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Communication in body image
 Dvořáková, Ivana ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Bachelor's thesis is focused on a uniform beauty of women displayed in women's magazines Joy, Elle and Marianne. The introductory section describes the definitions of body image, marketing communication and legislative ethic elements of advertising in Czech Republic. The main part consists of content analysis of women's magazines and correlation relations of selected elements. Bachelor's thesis is enclosed by interview with the editor of Elle magazine, which is clarifying the creation of the magazine and contains answers to the questions about public relations.
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