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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analyses And Design Of On-line Shop
 Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
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Consumer protection during internet trading
 SHÝBAL, Petr
The aim of the thesis is the analysis of valid legal regulations in the area of consumer protection during internet trading. The introduction part deals with definitions of basic concepts as are consumer and his rights, consumer protection, activities of consumer protection organizations and definitions of electronic business and internet trading etc. The basis of the thesis is the analysis of intrastate, European and international legal regulations which concern the given issue. The emphasis is, above all, put on those rights and duties which are applied mostly by internet business users. The work also deals with the process of contracting on the internet. Particularities of e-contracting have an important influence on the validity of transactions and primarily on the moment of contraction. The last part deals with internet auctions, which are gaining popularity, and thus consumers protection is also a current issue. Room for evaluation of legal preparedness in the area is given to within the whole thesis.
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