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Significance of the Olympic games for tourism development
Golovenko, Anastasiya ; Kondrashov, Alexey (advisor) ; Vaško, Martin (referee)
The theoretical part of my thesis is focused on the history and development of the Olympic Games from its foundation to the present days. It shortly describes the Olympic Movement and everything that refers to this term. The aim of my thesis is to rank sporting events into the tourism system, determine their impacts on tourism and give typical examples. There is also a second goal, aiming to confirm the hypothesis that sporting events can significantly affect tourism. The practical part includes the examination of the impact and importance of the Olympic Games for the economic and social spheres. It will focus in detail on the Olympics in Vancouver 2010 and the present Olympic Games in Sochi. The work also examined the social aspects of Olympic visitors and the destination itself, for this reason a questionnaire was created to inspect whether this event affects the image of a tourist destination.
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The Role of Olympism in International Relations
Hruška, Jakub ; Matějka, Zdeněk (advisor) ; Sršeň, Radim (referee)
The thesis investigates the position of Olympism in international relations. The introductory chapters deal with institutional structure of the Olympic Movement, which is headed by the International Olympic Committee. The following chapters examine Olympism in connection with selected political issues. These are political interests of states and other subjects, conflicts and cooperation among states. The question of boycotts is addressed in a separate chapter. The aim of the thesis is to evaluate the role of Olympism in international relations in a comprehensive manner. The thesis uses several historical examples that show how the Olympic Movement coped with given political challenges. From the mentioned examples and the evaluation of development, the most important factors for Olympism are finally deduced, i.e. commercialization, mediatization and politicization.
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The website's analysis of the candidate cities for the Winter Olympic games in 2018
Fleiberková, Šárka ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The aim of this bachelor thesis is to approximate the Olympic games and to introduce websites of the cities that stand for the Winter Olympic games in 2018. This work also contains analysis and comparison of websites according to specific criterions. The first part of this work describes the Olympic games, candidate's cities and the criterions for city website evaluation. The second unit composes of analysis of city websites. It is accomplished on the basis of the criterions that have assigned individual weight. The end of the bachelor thesis presents an evaluation of each websites and one candidate that should hold the Winter Olympic games in the year 2018.
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