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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Marketing Strategy of the In-ground Feeder Pillar SITEL on the Czech Market
 Tomanová, Jitka ; Němečková, Iveta (advisor) ; Schlitter, Miloš (referee)
This thesis focuses on the marketing strategy of the In-ground feeder pillar of the Czech company SITEL, spol. s r.o, and aims to evaluate the product´s current situation on the Czech market. The work is divided into theoretical and practical parts. The theoretical part introduces the basic information and defines marketing and its tools. The practical part presents the company SITEL, spol. s r.o., provides basic facts about the product (In-ground feeder pillar SITEL (MSS ENERGO)) and on the basis of the conducted analysis the current situation is summarised with the recommendation how to improve the status of the product on the Czech market.
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